You’ve worked hard to create an awesome webinar, develop your pitch, and now you’re ready to deliver it to a big audience of hungry prospects or clients. The last thing you want is to be asking yourself, “Where are the hungry prospects?” That’s why we’ve created a list of best practices to consider when creating your next registration page:
- Keep it simple: Stick to the facts – what, where, and when. Make it as easy as possible for clients and prospects to understand what the topic is and how to register. Make sure date and time is clearly stated as well as the time zone. Double check that is it correct!
- Convey Value Through Description: Include some very brief copy to describe what the user will learn or get from your webinar. It is best to keep this information in bullet point form so that the value of your webinar will be quickly conveyed.
- Direct attendees to a strong call-to-action: While the registration page is a good location for a synopsis of the webinar, the point of the page is really to register clients and prospects. Embed the registration form near the top of page, not hidden below paragraphs of text. Use a visibility attractive form in order to direct attention to it.
- Use images or videos: People make decisions with their eyes as well, so be sure to create a visually stimulating page. Use an image specific to the webinar you are promoting, not a generic image without information overlaid. Consider creating a teaser video for the webinar. Not only are videos more interactive and engaging, but incorporating them into your registration pages can help increase your actual registration numbers. We saw a double digit increase when we started doing this!
- Introduce Your Presenter: Be sure to set aside some space on your signup page to introduce whoever is presenting the webinar. Use this space to include the presenter’s name, title, and a small photo. This small bio makes a virtual presentation feel a bit more real and increases the chance that a user will register and attend.
- Use social media integration: Some Webinar platforms, such as Adobe Connect, allow attendees to register with their existing social media credentials (Facebook, LinkedIn, etc) to make the process super easy.
- Write a novel: To the point above, keep it simple! A long registration page with lots of copy can distract users from your actual call-to-action (register!)
- Add too many fields to your form: Form abandonment is real! Long forms can cause users to drop off and may lower registration numbers. Find out what fields are necessary for your data model and CRM tools – try to stick to six or less.
- Include incorrect or broken links: This might sound like a no-brainer, but this is the most important item on this list! If your links are broken or incorrect there is no way for users to register for your webinar. Take time to double check links before launching the page. On the same note, make sure your calendar reminders included in the confirmation page are correct, otherwise people will try to log in to your event at the wrong time or date.
What have been your most effective methods for boosting webinar registration? Tweet us