Archive | Articles & Tip Sheets

Flash vs. HTML5 Webcasting

Since we introduced our HTML5 Webcasting Service, we’ve been inundated about questions concerning the difference between Flash and HTML5 from our clients and partners. Comparing the two is like comparing apples and oranges. The HTML5 specification has been around for a few years, and has recently picked up steam since Google, Microsoft and Apple announced the […]

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Virtual Trade Show & Webcasting 2016 Benchmark Report

Virtual Trade Shows and Webcasts have become the single most important marketing tool to generate leads and drive new business. Following just a few best practices can make the difference between a huge success and a waste of time and resources​​. Comparing your virtual event performance against a set standard is key to see just […]

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What is a Virtual Benefits Fair?

Why Companies Increasingly Use Virtual Benefits Fairs for Open Enrollment Employee education is one of the critical areas of benefits that can often perplex companies. According to a recent survey from Aflac, half of employees only spend 30 minutes or less making benefit selections during the open enrollment period each year. This means employers have […]

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Virtual Trade Show Benefits

Virtual Trade Shows are quickly gaining popularity among exhibitors and event marketing professionals due to their relatively low cost and high rate of return. The ability to generate leads directly from your office without having to incur the cost of travel and lodging is appealing for many companies, which allows for a wider range of […]

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What is a Hybrid Event?

A hybrid event is a trade show, seminar, conference or other meeting that combines a “live” in-person event at a physical location with a “virtual” online platform component for remote attendees. Traditional thinking has said that some events lend themselves better to a live format, while other communications are a better fit for delivery over […]

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Meeting Trends for Event Professionals 2016

The events and meeting planning industry is constantly changing. The event planners job is to know what are the newest trends in order to provide the most ideal attendee and client experience possible. Top Meeting & Event Planning Trends 1. Attendee Engagement Marketing teams and product managers have long bought into the engagement game. They […]

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